What Is The 95%?
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“But until a person can say deeply and honestly, “I am what I am today because of the choices I…
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How Does Process-Oriented Leadership Nurture Innovation and Company Success?

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What is Process-Oriented Leadership™?

“Leadership is now understood by many to imply collective action, orchestrated in such a way as to bring about significant…
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What is the 95%?

“Conscious thought is the tip of an enormous iceberg. It is the rule of thumb among cognitive scientists that unconscious…
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What is the 95%?


Conscious thought is the tip of an enormous iceberg. It is the rule of thumb among cognitive scientists that unconscious thought is 95% of all thought...Moreover, the 95% below the surface of conscious awareness shapes and structures all conscious thought.

—Lakoff & Johnson, Philosophy in the Flesh


The fact that as much as 95% of our cognitive activity operates beneath conscious awareness means we all have a vast resource that often lies untapped. Yet we all glimpse its power: flashes of intuition, sudden creative insights, moments of effortless flow, and of profound connection with others.

Studies also reveal that for complex or uncertain decisions, this intuitive “gut sense” frequently outperforms purely logical reasoning. The real breakthrough, however, comes from skillfully integrating both modes — intuition and analysis — an insight at the heart of our process-oriented approach.

Grounded in science yet deeply practical, our unique, holistic method helps organizations, leaders  and teams unlock and employ their full cognitive capacities. While some of our skills may look familiar, our unique approach integrates them in ways that will significantly uplevel your organizational creativity, communication, culture and engagement.


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